“PERi Red Pantone” colour-matched with chilli The logo also features a “PERi-apostrophe”, inspired by the shape of the African bird’s eye chilli. “There is a huge emotional connection with the brand and the logo wasn’t really broken, so we’ve refined it, simplified it and made it part of a larger system,” says Rautenbach, who adds: “The heart has been made more generous, the wordmark has been modernised and smoothed and the leaves which were visual baggage have been dropped.” “Rather than a dated colonialised sticks and pots look, there was an opportunity for a contemporary positioning which could be globally relevant,” says Rautenbach.Ī research stage and semiotic studies showed Sunshinegun that it is the “heat and the heart” of the brand that customers best associate with. Speaking to Design Week Sunshinegun creative partner Bronwen Rautenbach says the key to the project has been helping Nando’s create a modern South African look it can own. Nando’s turned to South African consultancy Sunshinegun, which has worked with a host of South African craftsmen, artists and designers on the project. The restaurant chain was started in 1987 and now operates around 1000 restaurants in more than 30 countries. Nando’s is set to roll out a global rebrand designed to forge a stronger connection with its South African roots by celebrating both the history of the brand and modern African cultural references.
0 Comments
Leave a Reply. |